After years, travels and interviews with many of the most important and famous Bartender, Mixology in the world I have understood something very important
which will soon happen in the world of hospitality.
Globalization through the internet, especially through social media is changing the way customers' evaluation.
What does this all mean?
The speed of information has never been this powerful before and as the years go by, everything will be even more shocking.
All this speed is increasingly simplifying information by making communication more and more visual.
You will already have noticed that people in all areas buy a product more easily only if this product is also beautiful, eye-catching or sexy!
One of the phrases I hear most often is:
if it is beautiful it is also good.
Obviously the quality is not discussed, but the visual quality? have you ever thought about it?
